Why Is Digital Marketing Important In Today's Time?

Publish Date Oct 26, 2023

The best thing about Digital Marketing is that it is meant for more than just large companies and is the exclusive privilege of only large companies. It is meant for all companies and organizations, irrespective of their size, nature of business, industry, or geography. It is also more affordable, accommodating, flexible, and successful when compared to traditional marketing.

It is, in a big way, also very helpful and beneficial. It helps even small companies to offer competition to large companies and creates in its wake a better quality of competition. With improved best practices, techniques, tools, and tactics, it is only getting better every day.

Today’s customers are also digitally savvy. They like to research varied websites, blogs, and social media outlets, looking for tips about the kind of companies and professionals available in their area. Some also use it to find job opportunities in different industries.

The rising importance of digital marketing can be summarised by the following statistics.

• Over 99,000 searches happen per second every day on Google.
• Over 68% of all online experiences begin with a search engine.
• Around 84% of marketers confirmed that social media marketing has helped them fuel increased traffic.

Thanks to its manifold benefits, the digital marketing industry in India has risen from just Rs 199 billion in 2020. It's projected that the digital marketing sector will reach Rs 539 billion by the end of the financial year 2024, as per a Statista report.Connecting through websites and social media outlets, companies and organizations can engage more clients; convert them into customers, garner more business sales; and finally, increase revenues.

Influence Of Digital Marketing

The influence of digital marketing today is so overpowering that companies and organizations can ill afford to shun it. Instead, they need to cultivate it and leverage its enormous power, which in many ways is best advisable with assistance from the Leading Digital Marketing Company in Navi Mumbai.

By hiring the services of the Best Digital Marketing Agency in Navi Mumbai, TG Connect Media Services, you get to extract a whole basket of benefits.

1) Develop a robust digital marketing strategy to achieve greater outreach
This will help you to reach out to more people. With digitized marketing strategies inclusive of the right digital content, you will be able to generate more impact, not only locally but also globally.

2) Influence customers’ decisions
More and more customers are going online to find out which businesses can best cater to their needs.

3) Ensure wider reach beyond geographical boundaries
Your business will need increased exposure to find customers, which only digital marketing can guarantee. When people come to learn about your business online, they will want to check its presence online to know more about the business. An effective digital marketing push will ensure that they find your business presence online faster and easier.

4) Facilitate a personalized image to the public
With digital marketing mediums, your business can deliver highly personalized messages, enabling it to reach out with the right message at the right time to the right audience when it matters the most.

5) Track and measure campaign performance
With digital marketing, you can monitor the progress of your digital campaigns, the details of which will help your management team to make better-informed decisions on how to improve their efforts and overall performance.

6) Cost-effectively achieve faster results
More affordable than traditional marketing, digital marketing involves less amount of money to advertise when compared to conventional marketing. With less time spent, you can launch the campaign process immediately, save on money and time, and in the bargain, achieve more cost-effective results.

7) Earn better ROI
Studies have proved time and again that advertisements online, whether it is paid or not or are free, earn a better return on investment. Moreover, it is also possible to earn an even higher conversion rate since most customers will always be online, more so in today’s Smartphone era. All that is required is a powerful digital strategy that can transform leads into customers.

8) Create a better brand reputation
With digital marketing, you can help your business establish a quicker and easier rapport with the target audience and build relationships based on trust and transparency. When this is established, you can create a better brand reputation and showcase to the audience what your business is and how it can help meet their needs.Finally, you get to spend less when leveraging the power of digital marketing to promote your brand and establish its reputation.

Always remember that your competitors are leveraging their power, establishing a robust online presence, and attracting more traffic to their websites and social media platforms. As per a study report, companies that adopt and implement a digital marketing strategy are 313% more likely to report success than those that don’t.

To beat them at their own game, take the help of the Best Digital Marketing Company in Navi Mumbai, TG Connect, to craft a better strategy to drive more customers to your website and social media platforms than your competitors.